Clarifying how your brand is presented to media

• Identifying newsworthy angles

• Defining story themes and narratives

• Aligning brand positioning with media opportunities

• Clarifying spokesperson messaging

Connecting your brand with relevant editors, writers, and producers

• Building targeted media lists

• Pitching stories to aligned outlets

• Managing media relationships

• Interview coordination

Creating materials that clearly communicate your story

• Press releases

• Media kits

• Brand backgrounders

• Founder bios

• Key messaging documents

Amplifying moments that benefit from visibility

• Product launches

• Brand announcements

• Partnerships and collaborations

• Events and activations

• Strategic press moments

Positioning founders and executives as credible voices

• Identifying speaking opportunities

• Shaping article and interview topics

• Developing expert commentary

• Connecting expertise to the right media conversations

Providing strategic direction and clarity

• Identifying realistic opportunities

• Determining when PR is the right tool

• Aligning PR with broader brand strategy

• Recommending timing and pacing